Primary Audience Research

How old are you?

I'm asking for their age because I want to know what age group are more interested in the film. Also who are more willing to see the film.

How often do you go to the cinema a month?

Knowing the frequency of how often they go can show if they are frequent customers or just one off again showing which people enjoy what movie.

What is the most recent film you have seen?

This allows me to know what kind of genre of films they might like?

What is this your favourite film?

This again will show what films they may like?

Why is this your favourite film?

This will give an indication of what draws them to the film, it could be the visuals or actors or the CGI (if it has any).

How much do you normally spend to go to the cinema?

This will tell me if the reason why they don't go that often is because the cinema is too expensive or not.

Which do you prefer: 'Films that are longer (3 hours +) or films that are shorter?

This can tell me if someone is willing to spend a longer duration in the cinema for the film.

What would you like to see in a horror film?

This can help me figure out what people are looking for which could be more scares or a better plot even better sound effects.

Do you mainly go to the cinema if there i a discount going on?

This can tell me if they go when it is cheaper.

Do you watch movies online?

This can let me know if they like watching movies online because it's convenient.

Take the questionnaire